This is what media people are whispering: Vanity Fair is disappearing from the radar. The publisher is confronting strong economic headwinds on several fronts, to the extent that it has begun the process of selling three of its books. The bottom line here is that what only months ago was, under Graydon Carter, a vibrant, decidedly show-offy magazine tapped into a certain sybaritic zeitgeist, now seems starved of the magic dust that had successfully powered it for decades.
Just last month, the astute media observer Tony Case, who blogs at tonyofallmedia. The magazine under Radhika has no idea what it is, or what it wants to be. Even more so if one is following a living legend. You could argue that, post-Carter, an editor would want to quickly introduce some new, signature elements.
Tina Brown, who ran the book before it went to Carter, reportedly advised Jones to undertake its wholesale reinvention. Some tweaking would have been understandable, even welcome. If an editor is not going to impose her own sensibility on a magazine, why take the job? Thud, thud, thud, thud, thud. His beloved magazine, cover to cover, was for a long time the Cirque du Soleil of monthlies. Remnick, an amazing writer, is said to have lobbied hard for hiring Radhika Jones from the Times.
Like David himself, Radhika is widely seen as a cerebral, intellectually gifted talent. However, before this assignment, she had never overseen an entire magazine of great complexity and with a strong visual component. Even web editors are having trouble staying current.
On top of that, there seems to be less of an audience for ogling rich, powerful globalists. The 1 percent might simply be out of fashion. Some readers, having grown accustomed to the style of photographers like Annie Leibovitz and the endless group shots of movie stars, have said Vanity Fair has grown too predictable. It hasn't won a National Magazine Award since , when Christopher Hitchens, who had died the year before, won for a series of columns.
Bart suggests the magazine spend more time chronicling the ascension of women into Hollywood power jobs in the wake of the metoo movement and the Harvey Weinstein scandal. He also said Vanity Fair will have to document the economic shift taking place in the film industry.
Jones is not as well-known in the powerful circles that Carter has cultivated: movie studios, Wall Street, Washington and the capitals of Europe.
Jones, whose first issue as editor will appear in April, has given little indication of where she plans to take the magazine. The Archive. Cover Story. From the Magazine. Levin Report. Capitol Attack. In Conversation. Awards Insider! And the Nominees Will Be Red Light Green Light.
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