At Ultimate Nutrition, we continue to set the bar high with industry-leading quality and manufacturing standards. Since its inception in by power lifter Victor H. Rubino, Ultimate Nutrition was one of the first companies to develop sports nutrition products. By the mid's, Ultimate Nutrition was one of the pioneers with launching Whey Protein powder in a bottle. Ultimate Nutrition is still a family-owned and operated business.
Ultimate Nutrition is one of the few sports nutrition companies to manufacture its own products. Our state-of-the-art production facilities are located in Farmington, CT. But Ultimate has not just been a low-cost product line, they have innovated sports nutrition as one of the first companies to sell creatine monohydrate, ion-exchange whey, amino acid capsules, MCT oil, and complex carbohydrate powders. Ultimate were some of the pioneers of the whole sports supplement industry overseas.
These legacy brands did the heavy lifting to get their products distributed in foreign markets which paid off financially but also really helped develop the overall interest in sport nutrition products abroad. Ultimate really paved the way for sports nutrition companies of today to enter these markets. How well distributed is Ultimate Nutrition products? We can confidently say that to this day you cannot go to any country in the world and not find Ultimate Nutrition products. They were doing well as a company overall, had started a rebrand, developed some innovative new products and had brought on some new staff.
Ultimate Nutrition had a loyal following in Canada and overseas, but executives felt that the business needed a fresh change of direction.
But they wanted to build a different business model that could crush competitors all while continuing to operate and never stopping. Since they already had their own manufacturing facility, had perfected the art of making their products for the last three decades, and their products were being used by consumers in countries, all they had to do was to get them there! Of course, they also needed to ensure that distributors and retailers were getting great pricing and great service.
By the mid's, Ultimate Nutrition was one of the pioneers with launching Whey Protein powder in a bottle. Be the first one to know about latest promotions, new products and sales. Directly to your inbox. Our team of expert scientists, formulators, and flavor chemists come together to develop advanced and effective formulas to help increase muscle, stimulate weight loss, improve health and wellness, and boost performance.
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