Today, Cheddar operates two live video networks: the business news network Cheddar, which often scoops tech news stories; and the newer Cheddar Big News, which is its fast-paced general and headline news network. It also operates the place-based CheddarU network across 1, on campuses — or a reach of 9 million students.
Taboola says it will bring an infinite scrolling experience to the site, through its Taboola Feed — a personalized experience designed for those who grew up scrolling through social media. Rate My Professors is not the first move Cheddar has made recently as a part of a strategy to reach the coveted younger demographic.
This leaves the future of Rate My Professor somewhat murky, as its future is now in the hands of an unestablished company, and the aforementioned move to social media for real world information has challenged the purpose of the website.
With an average of more than 7, downloads a day, there clearly is some interest in the content of the website. Cheddar apparently is moving it towards a mobile app platform, giving the target audience of students ages 18 — 24 a convenient way to access the data and keep the concept alive.
This makes it clear that there are not many websites that offer this particular service and do it successfully. Its greatest selling point may be that it shares comments from people all over the world instead restricting it to a social media group or network. Anecdotal data clearly shows that very few professors care about what comments are left. But this also means they are aware of the site and do stop in from time to time to read them!
Of those competitors — Cappex. This logically follows from looking at the names of its largest competitors. The fact is that it is one of those easily remembered brands whose name says it all about the website, its purpose, and what to expect when you get there. Time will tell what the future of both will be, but it seems much of it will depend on the success of its app. Garrett by trade is a personal finance freelance writer and journalist.
By Todd Spangler. NY Digital Editor. Millennial-targeted news startup Cheddar is getting into the prof-assessment biz with the acquisition of Rate My Professors from Viacom. The RateMyProfessors. Currently, it hosts over 20 million ratings across 1. Viacom bought RateMyProfessors. Cheddar used that to launch CheddarU, a collegiate-focused news network that runs on 1, TV screens on U.
Cheddar plans to redesign RateMyProfessors. Next year, the company intends to roll out a premium tool set for educators to manage their profiles on the site, similar to what company-ratings site Glassdoor offers to employers. It currently broadcasts two live networks: the flagship Cheddar business-news network and Cheddar Big News, a general news network. Home Digital News.
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